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Evidence Guide: BSBMKG537 - Develop a social media engagement plan

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG537 - Develop a social media engagement plan

What evidence can you provide to prove your understanding of each of the following citeria?

Identify preferred target audience

  1. Identify and review relevant client or organisational requirements for product, brand or organisational engagement in social media
  2. Identify and specify the characteristics of the target audience
  3. Research and document online habits of the target audience and deliver to appropriate personnel in accordance with organisational policies and procedures
Identify and review relevant client or organisational requirements for product, brand or organisational engagement in social media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and specify the characteristics of the target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and document online habits of the target audience and deliver to appropriate personnel in accordance with organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document expected behaviours of target audience

  1. Model the typical journey of the target audience across devices, platforms, sites and applications
  2. Identify common responses to triggers and interventions on social media platforms and applications
  3. Conduct market research with users on preferred and avoided behaviours on social media
  4. Evaluate market research to identify the attention span and retention characteristics of alternative content types and engagement patterns
  5. Document research results and deliver to appropriate personnel
Model the typical journey of the target audience across devices, platforms, sites and applications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify common responses to triggers and interventions on social media platforms and applications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct market research with users on preferred and avoided behaviours on social media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate market research to identify the attention span and retention characteristics of alternative content types and engagement patterns

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document research results and deliver to appropriate personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Devise social media engagement strategy

  1. Select preferred social media platforms and applications to meet organisational/client and audience requirements
  2. Select content and engagement interventions relevant to the target audience, in line with organisational strategies
  3. Set measurable metrics for successful performance on social media, in line with organisational strategies
  4. Optimise the use of positive viral and other self-generating expansion techniques
  5. Identify any risks in the plan to integrity of brand and message, and trust of target audience
Select preferred social media platforms and applications to meet organisational/client and audience requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select content and engagement interventions relevant to the target audience, in line with organisational strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Set measurable metrics for successful performance on social media, in line with organisational strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Optimise the use of positive viral and other self-generating expansion techniques

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify any risks in the plan to integrity of brand and message, and trust of target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Facilitate content delivery

  1. Develop relevant content and schedule release to maximise attention of the target audience
  2. Engage with target audience on chosen social media platforms by offering personalised responses to target audience questions, comments and reactions
  3. Review and apply third party tools to automate the engagement process when possible
  4. Apply measurable metrics for posts, responses and updates
  5. Maximise cross-platform, device, site and application engagement for effort using suitable tools and techniques
Develop relevant content and schedule release to maximise attention of the target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage with target audience on chosen social media platforms by offering personalised responses to target audience questions, comments and reactions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and apply third party tools to automate the engagement process when possible

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply measurable metrics for posts, responses and updates

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maximise cross-platform, device, site and application engagement for effort using suitable tools and techniques

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and evaluate social media engagement

  1. Develop a plan for regular review of performance using a social analytics service
  2. Review and identify gaps in performance against requirements and adjust as necessary, in line with organisational plan
  3. Evaluate and report on social media engagement effectiveness, delivering to relevant personnel
Develop a plan for regular review of performance using a social analytics service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and identify gaps in performance against requirements and adjust as necessary, in line with organisational plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and report on social media engagement effectiveness, delivering to relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge